People who are too busy for the Archers, reading, the soaps, holidays, smelling the flowers, cooking, kinky sex, the Internet, blogging, whatever are not morally superior - They just have different priorities - So why are they so smug about it?! Life ISN'T too short to listen to The Archers - Some people are not interested and some have other priorities, whether work and/or leisure - Big f**king deal! I don't actually need to be drowned in superiority from someone who thinks 'Life's to short to listen to The Archers'. It just so happens some of us have different priorites that we choose/have chosen or are thrust upon us. I watch little TV because I like doing other stuff. but I also don't ride motorbikes, play a musical instrument, spot trains, dredge canals, Morris dance or skydive - And for those of you who do - Good on you!